Why Attorneys Choose the Power of the Auction

Hear how attorneys have had great success using the Alex Cooper online bidding platform to sell their listings. Despite the misconceptions around the auction process, auctions are actually the fast, easy, profitable, no-hassle way to sell, make more commission, and save your clients’ time and money. 

Over the years, many attorneys, such as estate, divorce, bankruptcy, business, etc. have found it to be very beneficial to put the Power of the Auction to work for themselves and their clients.

The seller/client favorable terms that the auction provides is very unique in the real estate industry. Everyone appreciates the cost savings and hassle free approach to having assets sold to the highest bidder in 21 days.

The advantages of selling real estate with the Power of the Auction are numerous. They include:

  • The Buyer pays the auctioneer’s commission known as a “buyer’s premium.” The seller does not pay the auctioneer a commission to sell the property!
  • The Buyer pays almost all of the closing costs – including the doc stamps and all transfer taxes, saving the seller thousands of dollars.
  • The property is sold in 21 days online which exposes the assets being sold to a world-wide audience.
  • The seller sets a “reserve” or minimum acceptable price that is not disclosed to the public. The opening bid is usually 50% of that reserve. We start the bidding low and watch it go!
  • If the reserve is not achieved, the seller has no obligation to take that bid or pay any fees, however, the buyer may take the highest bid if they choose. Using the Power of the Auction we can proudly say we meet or often exceed the reserve because we analyze the property and determine the price in current, often fluctuating, market conditions. Our buyers all have substantial deposits in place in order to bid and are prepared to accept no contingencies as part of the purchase and sales contract. They also place a 10% non-refundable deposit within 24 hours of the auction ending.


The Power of the Auction provides lots of benefits, such as saving the attorney and their clients time and money and providing a hassle-free way to sell real estate. Everyone has their own ideas as to the value of the property. The truth comes out at the end of the auction after the bidding has ended by highly qualified, ready and able buyers!

We often tell our sellers that the Power of the Auction is where fair market value is determined through competitive bidding!

Please contact us for a confidential discussion about any properties or special circumstances you may have.

Alex Cooper Auctioneers started in 1924 and is by far the leader in real estate and personal property auctions.

Experience You Can Trust

With decades of collective expertise, Power of the Auction and Alex Cooper teams combine vast experience and deep industry knowledge. Their proven track record, commitment to excellence, and client-focused approach instill trust and confidence in their services.

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